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A free, read-only audit of your Google Ads account.

Connect the account, get an evidence-backed report of what your budget is buying. Nothing in your account is changed, and there is no card.

Example

Example Plumbing Co. — Google Ads

Last 30 days

Spend reviewed
Measured
$6,140
At least this much is not converting
Measured
$412
Findings
Measured
7
Illustrative numbers to show the format. Not a customer result.

What you get

  • Where spend is going that is not producing anything, with the rows it was computed from.
  • Opportunities you are losing to budget or to targeting, when the account data shows them.
  • The health of your conversion tracking, because every other number depends on it.
  • What could not be assessed, and why. An unanswered question is reported as unanswered, not quietly dropped.
Example
Confidence: HighLast 30 days

14 search terms spent $412 in 30 days with no conversions

Search campaign — Example Plumbing Co.

plumber salary
38 clicks, 0 conversions
$96
how to fix a tap yourself
31 clicks, 0 conversions
$74
plumbing apprenticeship
22 clicks, 0 conversions
$61
Suggested fix: Add 14 negative keywords
Illustrative numbers to show the format. Not a customer result.
Example
Confidence: MediumLast 30 days

One campaign is losing impressions to its own budget

Search campaign — Example Plumbing Co.

Impressions lost to budget
Reported by Google Ads
31%
Average daily spend
Against a $40 daily budget
$39
Suggested fix: Raise the daily budget, or narrow the targeting
Illustrative numbers to show the format. Not a customer result.

What you need

  • A Google account with access to the Google Ads account you want reviewed.
  • Some spend in the last 90 days. With almost no traffic there is nothing statistically meaningful to say.

What happens

  1. Create an account. No card.
  2. Sign in with Google and choose the ad account. Operax never picks one for you.
  3. Operax reads the account read-only and analyses it. This usually takes a few minutes.
  4. You get the report. Share it, keep it, and ignore everything else we say.

What it costs

Nothing, and no card. You will be offered a paid plan afterwards. You can ignore it and keep the report.

What it cannot tell you

If your account has very little traffic, or no conversion tracking, we will tell you that instead of guessing. An audit of an account with no measured conversions can describe where the money went; it cannot tell you what the money earned, and it will say so rather than dress up a number it does not have.

It also cannot manage every kind of campaign. Operax reports on Local Services, Smart, Shopping, Display and Video campaigns but does not change them. Retail (Shopping and feed-based Performance Max) campaigns are reported, not managed. Their spend is still read, reported and counted against your limits; no change is ever proposed for them.

Start with a free, read-only audit

Connect Google Ads, pick the account, and see what we find. No card. We do not change anything in your account.

Get a free audit