Terms of Service

Operax is operated by the company named in section 16 (Operax, we, us). The service (the Service) connects to platforms you authorise — Google Ads, Meta Ads, Google Business Profile, CallRail call tracking, Twilio SMS, email, and your revenue data — builds a working model of your business from that data, and uses AI agents to propose marketing actions such as budget changes, keyword and ad changes, review replies, content, outreach messages and lead follow-up.

Proposals become decisions. Each decision is either sent to you for approval or executed automatically, depending on the autonomy level you have set for that kind of action and the guardrails (for example daily spend caps) you have configured. You can pause all automatic execution at any time with the kill switch in the console.

You must be at least 18 years old and using the Service on behalf of a business. You may only connect platforms and data you are authorised to connect. You are responsible for keeping your credentials confidential, for turning on two-step verification where you can, and for everything done under your account, including by team members you invite. Tell us at the support address shown in your account immediately if you believe your account has been used without permission.

An account owner can invite users with the roles the console offers (admin, manager, analyst, viewer). What each role can see and do is described in the product; the owner is responsible for the roles they grant.

You agree not to use the Service to:

• send messages, run ads or publish content that is unlawful, deceptive, defamatory, infringing, or that violates the terms of the platform it is delivered on;
• contact people who have opted out, or send marketing messages without the consent that applicable law (including the TCPA, CAN-SPAM and equivalent laws where your recipients are) requires;
• connect accounts, phone numbers, call recordings or customer data you do not have the right to use;
• probe, scrape, overload or interfere with the Service, or attempt to access another customer’s data;
• resell the Service, or use it to build a competing product.

Call recording and transcription laws differ by jurisdiction. If you connect a call-tracking provider that records calls, you are responsible for any notice or consent those recordings require.

The Service is sold as a subscription on the Starter, Growth and Scale plans. Each plan includes a monthly grant of AI credits, which are consumed by the AI work the Service performs (for example a keyword hunt, a content draft or a CEO report). The credit cost of an action is shown in the console before it runs. You can buy additional credits at any time; purchased credits do not expire while your account is active.

New accounts start with a 14-day free trial. When the trial ends, the Service keeps working only on a paid plan. Payments are processed by Stripe; we never see or store your full card details. Subscriptions renew monthly until cancelled. Plan upgrades, downgrades and cancellations are made through the Stripe billing portal linked from the console. A downgrade takes effect at the end of the current billing period and may reduce the agents, autonomy ceiling, slots and channels available to you — the console tells you what you would lose before you confirm.

Credits are non-refundable, whether included in a plan or purchased separately. Subscription fees for a period already started are non-refundable except where the law requires otherwise. Prices may change; we will give you at least 30 days’ notice before a change applies to your subscription.

The Service can take actions that spend money and that reach your customers. You decide how much of that happens without you. For every kind of action the console lets you choose whether the AI may only propose it, must ask for your approval, or may execute it on its own, and you set the guardrails — including daily and monthly spend caps — that every automatic action is checked against before it runs.

You are responsible for the autonomy levels, guardrails and spend caps you configure, and for the actions the Service takes within them. Advertising spend the Service commits within the limits you set is your spend, charged by the advertising platform under your agreement with it; Operax is not liable for it. If a guardrail is missing or set too high, the remedy is to change it — the console lets you do that at any time, and the kill switch stops automatic execution immediately.

AI-generated proposals, estimates and forecasts are predictions, not guarantees. The console labels estimated figures as estimates and withholds numbers it has not measured. You should review what the Service proposes, especially anything it will publish or send in your name.

Google, Meta, CallRail, Twilio, your email provider and any other platform you connect have their own terms and policies, which you must comply with. Operax acts on those platforms as your authorised agent, using the access you granted, and only as far as that access allows. We are not responsible for a platform’s availability, changes to its API or policies, or actions it takes against your account. You can revoke our access at any time from the Integrations page or from the platform itself.

You own the data you connect and the content the Service produces for you (ads, copy, replies, pages, reports). You grant us the licence needed to process that data and content to run the Service for you, including sending it to the AI model providers named in our Privacy Policy. We do not sell your data and do not use it to train AI models.

The Service — its software, agents, prompts, models of how the product works, design, and documentation — belongs toOperax and its licensors. These terms give you a limited, non-exclusive, non-transferable right to use it for your business while your subscription is active. Feedback you give us may be used without obligation to you.

We aim to keep the Service available and to warn you of planned maintenance, but we do not promise uninterrupted availability. Some features rely on third-party APIs that may fail or change without notice; the console says so when a feature cannot run. We may add, change or remove features, and may label some as beta; beta features may be less reliable and may be withdrawn.

The Service is provided “as is” and “as available”. To the fullest extent permitted by law we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement, and we do not warrant that the Service, or any proposal, forecast or content it produces, will be accurate, error-free, or will achieve any particular marketing result, lead volume or revenue.

To the fullest extent permitted by law, Operax will not be liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising from the Service — including from advertising spend committed, messages sent or content published within the autonomy levels and guardrails you configured. Our total liability for any claim relating to the Service is limited to the amount you paid us for the Service in the twelve months before the claim arose. Some jurisdictions do not allow some of these limitations; in those places they apply only as far as the law allows.

You will defend and indemnify Operax against claims arising from data you connected without the right to, messages or content sent or published in breach of section 3, or your breach of a connected platform’s terms.

You can cancel at any time through the Stripe billing portal; the Service stays available until the end of the period you have paid for. We may suspend or terminate your account for a material breach of these terms, for non-payment, or where required by law or by a connected platform, and will tell you why unless the law prevents it. After termination we retain and then delete your data as described in the Privacy Policy; you can export it before then by asking us.

These terms are governed by the laws applicable at the operator’s registered place of business, without regard to conflict-of-law rules, and disputes will be brought in the courts of that place, unless the consumer-protection law where you are gives you a right that cannot be waived. Before starting a claim, either side will try in good faith to resolve the matter by writing to the other.

We may update these terms. For material changes we will notify account owners by email or in the console at least 14 days before they take effect. Continuing to use the Service after that date means you accept the updated terms. The date at the top of this page is the date of the current version.

Questions about these terms, and requests to export or delete your data, go to the support address shown in your account. The operator’s legal name and postal address are shown on your invoices.